Designing a visual identity is about more than just creating a logo, it’s about building a whole visual language that tells a brand’s story. My approach involves understanding the essence of the brand and translating it into a cohesive set of elements like color palettes, typography, and imagery that work together seamlessly. The goal is to craft a unique and recognizable identity that not only captures the brand’s personality but also resonates with its audience, ensuring that every visual touchpoint feels intentional and aligned with the brand’s message.